Leading Japanese animation studio, Toei Animation, is doubling down on its international outreach plans with an ambitious goal to increase the number of anime projects getting an overseas release. The company wants to expand its reach and capture a new generation of fans interested in Japanese animation. As anime continues to get popular around the world, Toei is hoping to capitalize on this trend and expand its audience.
Increased Focus on Live-Action Properties
Aside from its traditional anime projects, Toei plans to give attention to its live-action properties such as Kamen Rider and Super Sentai (known as Power Rangers outside of Japan). The company also produces non-tokusatsu films and dramas. In line with this, Toei has recently released Dragon Ball Super: Super Hero and One Piece Film: Red in international markets, including India.
Ambitious Sales Goals for the Next Decade
Toei Animation currently has a projected sales number of 30% when it comes to the overseas market. However, the company plans to increase that to 50% by the next decade. To achieve this, the company plans to increase projects not only in Japan but also outside the country. By doing so, Toei hopes to appeal to the increasing number of international audiences who are watching their anime.
Expanding Toeis Global Reach
Toei Animation has a rich history of producing popular anime series such as Dragon Ball, Sailor Moon, and One Piece, which have gained a massive following around the world. The company plans to expand its international reach by capitalizing on the increasing popularity of anime globally. Toei will also focus on developing anime content that appeals to different cultures and regions, catering to the diverse interests of its international audience.
Expanding its international reach will come with its own set of challenges for Toei Animation. It will have to navigate different cultural sensitivities and preferences to ensure that its content is well-received globally. The company will also have to compete with other established and emerging studios vying for the same audience. However, with a rich history of producing popular anime and a clear strategy for expansion, Toei Animation is well-positioned to take on these challenges and increase its global footprint in the coming years.
In conclusion, Toei Animation is betting big on expanding its international outreach plans for the next decade. With a clear strategy and ambitious sales goals, the company aims to increase its global footprint and capture a new generation of anime fans around the world.
Frequently Asked Questions about Toei Animation
What is Toei Animation?Toei Animation is a Japanese animation studio and production company, responsible for creating and distributing numerous popular anime series and films, including Dragon Ball, Sailor Moon, One Piece, and Digimon.
What are Toei Animation’s goals for the next decade?Toei Animation aims to increase its international presence and capture a new generation of fans interested in Japanese animation. The company plans to increase the number of anime projects that get an overseas release, not only in Japan but also outside the country. Toei hopes to increase its sales from 30% to 50% in the overseas market in the next decade.
What are some of Toei Animation’s recent anime releases in international markets?Two recent anime releases from Toei Animation in international markets include Dragon Ball Super: Super Hero and One Piece Film: Red. Both films have been distributed to multiple countries, including India.
What other types of content does Toei Animation produce?In addition to tokusatsu films and dramas, Toei Animation also produces non-tokusatsu films and dramas, such as the animated film, Popin Q, and the live-action drama, Mozu. These productions also have the potential for international distribution.