Who comms leaders say their team reports to
Communications teams are increasingly reporting to the chief executive officer, though some are still layered under marketing, according to a new report from media insights platform Memo.
Why it matters: Where communications sits in an organization is one of the biggest signals of change in the industry.
By the numbers: A survey of 1,000 full-time, in-house and agency communicators from June 15-21 found that most teams are split between reporting directly into the CEO and marketing.
Yes, but: Some argue that it doesn’t matter where comms sits, as long as it has decision-making power and visibility into core business matters.
What they’re saying: “Communicators often sit at the center of the organizations they serve for a variety of reasons,” Memo founder Eddie Kim tells Axios.
The bottom line: The scope of the comms function continues to grow. Most communicators Memo surveyed report an expanded oversight of internal stakeholder management and ownership of corporate responsibility or ESG initiatives.
