Sega has announced its plans to acquire Rovio Entertainment, the developer of the immensely popular Angry Birds mobile series. This strategic move aims to expand Sega’s presence in the global market for mobile games, where it has faced challenges in comparison to its success in console gaming. The acquisition, valued at 624,937 million, will enable Sega to leverage Rovio’s strengths and expertise in mobile game development.
Expanding into the Global Market for Mobile Games
Sega’s president of consumer games and transmedia, Shuji Utsumi, highlighted the company’s intention to tap into the global market for mobile games. Currently, only 12% of Sega’s mobile game profits come from outside Japan, while 80% of its profits are derived from console games. Acquiring Rovio, best known for the Angry Birds series, is seen as a strategic move to address this discrepancy and establish a stronger foothold in the global mobile gaming industry.
Unlocking New Possibilities for Sega’s Franchises
Rovio’s CEO, Alexandre Pelletier-Normand, expressed excitement about the acquisition and the potential to explore Sega’s existing game franchises on mobile platforms. With Sega’s iconic titles like Sonic The Hedgehog, Persona, Total War, Football Manager, and Like A Dragon, Rovio sees the collaboration as a unique opportunity to bring these beloved franchises to a wider audience. This partnership promises to deliver new and innovative gaming experiences for fans of both Sega and Rovio.
Addressing Challenges and Delving into Mobile Gaming
Sega’s move to acquire Rovio comes as the company aims to overcome the challenges it has faced in expanding its mobile game profits globally. By joining forces with Rovio, Sega hopes to leverage their collective expertise to develop and publish high-quality mobile games that resonate with players worldwide. This acquisition marks a significant step forward for Sega’s strategic growth in the mobile gaming market.
Looking Ahead to the Future
The acquisition of Rovio by Sega represents a promising union between two industry giants. As Sega gains access to Rovio’s expertise in mobile game development and global market reach, fans can anticipate the arrival of popular franchises like Sonic The Hedgehog and Persona on mobile platforms. The partnership between Sega and Rovio has the potential to reshape the mobile gaming landscape and bring new and exciting experiences to gamers around the world.
Here are some frequently asked questions (FAQs) and their answers regarding the entities mentioned in the content:
Frequently Asked Questions
1. What is Sega’s history and presence in the gaming industry?Sega is a Japanese video game company known for its contributions to the gaming industry. It was founded in 1960 and gained prominence in the 1980s and 1990s with the Sega Genesis console and iconic franchises like Sonic The Hedgehog. Sega has developed and published numerous games across different genres and platforms.
2. What are Rovio’s notable games apart from the Angry Birds series?Rovio is best known for creating the Angry Birds series, which gained massive popularity. However, they have also developed other games such as Bad Piggies, Amazing Alex, and Angry Birds Epic. Rovio has expanded its portfolio beyond Angry Birds to explore different game genres and experiences.
3. What are some details about Alexandre Pelletier-Normand, the CEO of Rovio?Alexandre Pelletier-Normand is the CEO of Rovio Entertainment Corporation. He has a background in the gaming industry and has held various leadership positions within Rovio. As the CEO, he oversees the strategic direction of the company and plays a crucial role in shaping Rovio’s partnerships and acquisitions, including the collaboration with Sega.
4. How is Sega planning to adapt its existing game franchises for mobile platforms?Sega aims to leverage Rovio’s expertise and bring its existing game franchises, such as Sonic The Hedgehog, Persona, Total War, Football Manager, and Like A Dragon, to mobile platforms. The specific plans and adaptations for each franchise have not been finalized yet, but the collaboration between Sega and Rovio is expected to result in the development and release of mobile versions of these popular games.