Movio, a global leader in marketing data analytics for the cinema industry, has released a study that details the top-performing movies among regular and infrequent cinema-goers. The study was conducted using quantitative data from over 50 countries, directly provided by exhibitor clients who use Movio’s Cinema data analytics and CRM solution.

Top Movies Among Regular Cinema-goers

The study revealed that the top-performing movies among regular cinema-goers were James Bond’s “No Time To Die,” followed by “Living” by Film4, and “Downton Abbey: A New Era” by Universal. The ranking continued with “Good Luck To You, Leo Grande,” “Father Stu” by CJ ENM Studios, “Operation Mincemeat” by See-Saw Films, “A Man Called Otto” by Sony, “Empire Of Light” by Searchlight Pictures, “Devotion” by Black Label/STX, and “C’mon C’mon” by A24.

Top Movies Among Infrequent Cinema-goers

Among infrequent cinema-goers, the study showed that BTS’s “Permission To Dance On Stage” was the most popular movie, followed by “Avatar: The Way Of Water” by Disney/Lucasfilm, “Minions: The Rise Of Gru” by Universal/Illumination, “Top Gun: Maverick” by Paramount/Skydance, and “Roald Dahl’s Matilda The Musical” by Working Title/Netflix. Other movies that made the top 10 list include “After Ever Happy,” “Sonic The Hedgehog 2,” “Puss In Boots: The Last Wish,” “One Piece Film: Red,” and “Orphan: First Kill.”

Insights from the Study

The study also revealed that infrequent cinema-goers made up 38% of the entire audience for the top 50 movies in the conventional charts. It highlighted the power of theatrical event releases, as seen with BTS’s “Permission To Dance On Stage,” and the high demand for sequels, prequels, and adaptations of popular books and franchises. The study also showed that traditional cinema-goers are still drawn to the classic Bond movies, as well as movies that cater to the more mature audience.

Conclusion

The Movio study provides valuable insights into the preferences and behaviors of regular and infrequent cinema-goers. It highlights the need for the cinema industry to adapt to the changing demands of its audience and cater to a wide range of tastes and interests. As the world recovers from the pandemic and cinema attendance picks up again, this study can serve as a useful guide for studios and exhibitors looking to optimize their marketing and release strategies.

Frequently Asked Questions

• What is Movio?

  Movio is a data analytics and CRM solution used by exhibitor clients in over 50 countries to manage their customer databases and communications.

• What are the top 5 films according to the Movio report for frequent film-goers?

  According to the Movio report for frequent film-goers, the top 5 films are: Dune, Eternals, No Time to Die, Spider-Man: No Way Home, and Venom: Let There Be Carnage.

• What is the definition of infrequent film-goers according to the Movio report?

  Infrequent film-goers are defined as people who visited the cinema less than two times in six months, according to the Movio report.

• Which film was the most popular among infrequent film-goers according to the Movio report?

  According to the Movio report, BTS Permission To Dance On Stage was the most popular film among infrequent film-goers.

• What percentage of the entire audience across the top 50 films in the conventional charts did infrequent film-goers account for?

  Infrequent film-goers accounted for 38% of the entire audience across the top 50 films in the conventional charts, according to the Movio report.